NEVER AFRAID TO TRY NEW THINGS; A Backdoor pilot

After spending the afternoon with Hennie discussing what our platform options we have decided 'If I Was King' would be better suited on BBC Three after doing a lot of research on their web site it was clear it was the perfect home for 'If I Was King'

BBC Three priorities;

BBC Three is a mixed genre channel for young audiences.

We have three key priorities:

• The channel needs to be disciplined about focusing on the young - its centre of gravity will be 16-34 year-olds: people who are young in spirit and mindset.
• BBC Three is ‘Never Afraid to Try New Things’ and that’s why we will continue to innovate with breakthrough comedy, stand-out entertainment, brave documentary and intelligent factual formats. Our content needs to have potential to innovate across platforms.
• BBC Three should provide an environment for the development of new ideas and talent and for existing talent to take risks, becoming a genuine laboratory for BBC One and BBC Two.

I have also decided that 'If I Was King' will be made into a backdoor pilot. A backdoor pilot is defined by variety as a "pilot episode filmed as a standalone movie so it can be broadcast if not picked up as a series. It is distinguished from a simple pilot in that it has a dual purpose: It has an inherent commercial value of its own while also providing proof that the concept of the show, could be made into a series and is worth bankrolling.

'If I Was King' May read as a one off stand alone episode but in fact it is a teaser of the whole series, with the idea of the battle for the managers position running for the whole series.